对于一些小客和新客,我一般是这样做的:向客人说明我们很乐意随时免费推荐最新潮的产品款式给他们,以吸引更多的客户和生意。但我们又面临负担大数目快递费用的困扰。如果客人愿意为我们分担快递费的话(例如提供到付账号),将是对我们工作极大的支持。这样我可以多推荐一些有新意的样品给客人。当然,为帮助客人节约快递费,我们推荐新东西给客人都会从实用性考虑,在寄出之前都会通知客人(照片给客人看),客人看过确定需要后才寄出。

我想这种方式对于一些真正有意开拓生意的客户会有一定的效果的。而对于那些大客老客,尽管他们每年和我们的生意额很大,我一般还是会出以下这封信件给客户的。
DearSirs,
Firstlythankyouforyourcontinuoussupportsinthepastyears,wewishbothbusinesssnowballinginthecomingyears.
Asperthesumming-upmadebyourfinancialdepartmentinthelasthalfyear,thestatisticsshowedthatwehadaveryheavyburdenonsamplecost.Justasyouknow,duringthepastyearswesuppliedthesmallqtysamplestoourcustomerfreeofcharge.Inthisway,wenotonlyhadtopaythesamplescostinourfactory,butalsopayforthepostagetoexpresscourier,suchasUPS,FedEx,however,ourprofitisgettingsmallerandsmaller.Undertheabove-mentionedsituation,wefinditisgettingdifficulttorunbusinessinthisway.Inordertosolvethismatterinareasonableway,wehopeourcustomercouldhelptosharethecostbypayingthepostage.SocouldyoupleaseinformusyouraccountnumberofUPSorFedExorotherexpressbyreturn?Sothatwecouldsendsamplesbyyouraccountnumber,whilewewillsupplythesampleswhicharefreeofchargeinnormalsmallquantityasbefore.
Webelievethiswilldofavortodevelopthebusinessbetweenus.Mostofourcustomersaredoinginthiswaynow.Wesincerelyhopeitwillbealsoworkabletoyou.PleasekindlycommentthenewwayandadviseusyourA/CNo.Thankyouforyourcooperation.
Lookingforwardtohearingfromyousoon.
客人收到此信后,就算还是不肯负担邮费,也不再会随意要样品了。






